Videoproduction for the British-Swiss Chamber of Commerce, Young Professionals Group
Filming & Edits: Yannick Blättler (NEOVISO GmbH & Committee Member of the YPG) __________________________
The BSCC Young Professionals Group in Zurich continued its Digital Innovation and Fintech series with a Virtual Reality Cinema event at the BSCC Head Office. The concept of Virtual Reality (VR) has been around for quite some time. However, recently the technology became advanced enough to become fashionable. Assuming that this technology becomes even more refined, it could change virtually every aspect of everyday life: entertainment, travel, education, shopping etc. But what would such a transformation look like? Dimitri and Corinne, founders of “WeAreCinema – Switzerland’s first Virtual Reality Cinema”, introduced us to the VR concept and explained how it could be applied in daily life. “WeAreCinema” was initially set up to be a simple market test on how a new technology like VR can influence traditional businesses and to probe demand for a Virtual Reality service offering, but turned out to possibly hold potential for more.
We would like to thank Dimitri and Corinne for providing insights into their start-up and for sharing their successes and failures, accelerators and obstacles, the learnings and future milestones and possibilities around Virtual Reality. Our YPG audience was fascinated by the VR concept, as it allows the viewer to submerge into a virtual world while blocking off the outside world. “WeAreCinema” has convinced us of the potential of Virtual Reality and we are excited to see how the concept will develop in the upcoming years.